Hi there! I'm Jane.
I share recipes that are Minimal Effort, Maximum Flavor™
You won't find any long ingredient lists here, or recipes that require extensive time or tools.
Most of the dishes I make are under 10-ingredients and can usually be made in a few bowls, or in one-pot.
I'm inspired by the amazing chefs and restauranteurs in NYC, by art, by other food bloggers, and I am especially inspired by my travels around the world.
The country closest to my heart, and to my kitchen, is Italy.
Where did you grow up?
I am a born-and-raised New York Jew. I am also a first-generation American. My parents immigrated to the U.S in the 80s from the former Soviet Union.
Where did you go to school?
I studied hospitality at New York University. Like I said, I'm a city person.
What do you do for work?
After college, I worked in advertising for 5 years at Martha Stewart Living and Food52. In 2018, I founded a sustainable frozen pizza company called Scraps where we bought surplus/ugly/imperfect produce and turned it into PIZZA! My friend Jess and I ran that business for two years before closing up shop in 2020 due to scaling challenges. If you ever wanna talk running a CPG business, hit me up.
Nowadays, I am a full-time marketing consultant as well as a food blogger.
Where do you live?
I live in Brooklyn, New York, which is also where I was born and raised. I am obsessed with NYC (and Paris and Rome and Tokyo and...). I love cities! I am a city girl through and through.
Who do you live with?
I live with my husband Brandon, our daughter Reva, and our Portuguese Water Dog Maui.
When did you start this blog?
Funny enough, I've basically had a blog since college- almost 10 years! However, my blogging has gone through many iterations. In college, I wrote a recipe blog called Caramelized Sarcasm (RIP). Then, I ran a lifestyle blog called Be Like Family (RIPx2). Now, finally, I'm here running this site, which focuses on food and specifically on how I cook now: fresh, flavorful, simple recipes.
Do you follow any specific diet?
No, I eat everything. You will find recipes on the blog that are gluten-free, dairy-free, kosher-style, and more, but I eat it all! You can also find modifications to most of my recipes written throughout the text.
Are your recipes kosher?
Although I am Jewish, I am not strictly kosher, nor are my recipes. With that being said, I always offer options for how to omit something or swap it to make the recipe kosher friendly!
Do you teach cooking classes?
I have taught cooking classes to kids and adults many times and it is one of my favorite things to do. If you'd like to learn more about this or set up a private lesson, just send me an e-mail: firstname.lastname@example.org
Do you partner with charities?
Yes, I have partnered with charities to help raise money for several causes including Save A Child's Heart, Agahozo-Shalom Youth Village, St.Jude's, and more. If you run a charity and would like me to get involved, please reach out.
Thank you so much for coming to my little corner of the web!